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Developing a Marketing Strategy: Key Concepts and Ideas Relevant to the Physical Therapist

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Date Published

February 13, 2018


Ohio Physical Therapy Association


Marketing Strategy


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Although sometimes a strange and tenuous marriage, health care functions as a business. We, as physical therapists, are service providers to our patients, the consumers. A fundamental aspect of any successful business is the ability to market these services to those who might seek them. Subsequently, it is important for physical therapists to have a basic understanding of marketing strategy and to understand what this looks like in our world of physical therapy. This lunch and learn will discuss the foundational concept of marketing strategy so that those participating will have a basic understanding of these concepts and why they are important for physical therapists to understand.

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Lucas Van Etten, PT, DPT

Board Certified Orthopedic Clinical SpecialistLucas VanEtten, PT, DPT, OCS, is a board certified specialist in orthopaedic... Read More


Dr. Chelette is a physical therapist for a company that provides rehabilitation services for the PGA Tour and the PGA Tour... Read More

Marcus Williams, PT, DPT, MBA

Board Certified Orthopedic Clinical SpecialistMarcus Williams, PT, DPT, OCS, MBA, works in the Sports Medicine Department of... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Developing a Marketing Strategy: Key Concepts and Ideas Relevant to the Physical Therapist - Video
Developing a Marketing Strategy: Key Concepts and Ideas Relevant to the Physical Therapist - Paper
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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